Actions page: a place for members to earn equity.
Team
John Kennedy
Jeff Ribeira
Project Overview
Upside Cooperative is an equity distribution software that provides users a way to earn real ownership in the companies they love. The Actions page provides a space for members to earn equity by showcasing ownership opportunities.
In the earlier stages of this start-up, Upside Cooperative was named Upside DAO and was built on the blockchain using crypto-currency to facilitate shared ownership. Many events followed that led Upside DAO to change their legal structure to be based in cooperatives, rather than DAOs.
The new version of Upside Cooperative lacks a dedicated page showcasing these many ways to participate in these earning opportunities. Utilizing a user-centered approach, I began exploring potential solutions to this new gap in the user-flow.
The Problem
Upside Cooperative lacks a dedicated page showcasing the actions users can take to earn equity. With this feature missing, there is no way for users to meaningfully participate on the platform.
Research
Absent of any actual users due to the landscape of our pre-beta product, this feature required a significant amount of building without any user-data to construct from.
Requiring data to inform my designs, I began ideating with our product team and stakeholders to gain more insight. I developed a set of objectives that could make this feature more successful than the previous version built for Upside DAO.
Objectives such as:
- Clear set of tasks for users to complete
- Point system that has a way to represent value
- Visual indicator telling users which yearly-quarter they are in (Season)
Old - Upside Dao page
Ideation
Chosen page layout
Visual Design
Final UI for the Actions page